GIPHY CHANNELS
& EDITORIAL FEEDS

Giphy’s quality content and curation is what makes it stand out from competitors. Our trending feed has been very successful, and we are launching several new content verticals to be curated and maintained by the editorial team, such as Reactions, Sports, Entertainment.

We will showcase these new content verticals on dedicated top level pages on Giphy.com, and they will update daily to start and eventually update in realtime.

  • 1Attract new users to the website by providing the kind of content they’re interested in.

  • 2Show off the most recent and relevant content in each vertical to keep users coming back.

  • 3Encourage users to explore and discover GIF content in a way they might not have before.

  • 4Use channels data models and page templates already in place to speed up development and make maintenance easier.





USER STORY

I am a huge sports fan and I want to tweet the highlight GIFs from tonight’s game with my commentary.

I use GIFs all the time when I message my friends and I want to find and send reaction GIFs that they’ve never seen before.

I stay up to date on the latest movie releases and I want to send my friends GIFs for the trailers I’m really excited about.

CHANNEL & EDITORIAL FEED
REQUIREMENTS

New channels will be Trending, Reactions, Entertainment, Sports

Trending will serve as Giphy Homepage
URL structure is giphy.com/[feed name] (ex. giphy.com/reactions, giphy.com/sports)
giphy.com/trending will also be giphy.com homepage

Channel meta data is editable from Django admin

Same channel display meta data as existing channels: Banner, Slug, Display Name, Short Display Name, Description, Featured GIF, Screensaver GIF

New channel meta data for defining page template (i.e. Partner channel versus Editorial Feed channel)

GIFs ordered by most recently added Feed infinitely scrolls

Feed programmed via “giphy tags” for V1 (e.g. giphytrending, giphysports, giphyreactions, etc)

Featured tags module with new tag added at least once daily
Tags click through to search results

Tags programmable from Django admin

No limit to number of tags added

Channel Giphy TV programmed with GIFs in channel

Pages optimized for SEO

Meta title and description: Title H1 Description H2 Featured Tags H3

  • 125 new GIFs trended per day in Reactions, Sports, Entertainment

  • 296 new GIFs trended per day in Trending

  • 31 new trending tag per day in Reactions, Sports, Entertainment

  • 42–3 new trending tags per day in Trending. All trending tag searches are clean with 50+ featured GIFs

COLOR SYSTEM FOR CHANNELS

Feed programmed via “giphy tags” for V1 (e.g. giphytrending, giphysports, giphyreactions, etc)

Featured tags module with new tag added at least once daily
Tags click through to search results

MOBILE DESIGN

Feed programmed via “giphy tags” for V1 (e.g. giphytrending, giphysports, giphyreactions, etc)

Featured tags module with new tag added at least once daily
Tags click through to search results

MOET GIPHY