The Homegoods business model doesn’t allow for an online store since their stores are permantly being restocked with one of a kind items.
The challenge was to create a website that would inspire users to go to the homegoods store to shop for these unique finds.
Homegoods.com would become an inspiration platform for users. They could read articles on latest designer trends, on the mobile site they could save items they liked. The web app allowed them create a store ready shopping list so users could come prepared to Homegoods and shop items they wanted to find.
UI AND DESIGN
Homegood design had to feel modern and friendly. I went for bold buttons with thin lines, bright colors that combined well with homegoods signature red.
What made the Homegoods.com experience special was the opportunity to create shopping lists. Users would get inspiration from the website’s content, save items and create inspiration/shopping lists they could take to the store on their mobile device.