I was assigned to create a look and feel for Moet’s new brand campaign. "Find your More". This look and feel would expand to their campaign, print and digital brand.
The new design had to feel elegant and sophisticated and at the same time be modern and fun.
I was inspired by Moet’s brand colors: white, black, yellow and cream. As well as it’s bottle’s seal; its shape and the gold foil. My design exploration began with these elements.
FROM OLD TO NEW
Moet seal is one of the brand’s oldest most iconic symbols. When flattened it creates a visually intresting and beautiful geometrical shape. This was the base for the brand design.
My first look and feel explorations were with the bottle itself. How this new visual code could start to play with the bottle.
After the initial geometric shape was developed I started exploring how it could become a system that could evolve to tell different parts of the Moet story and play with other visuals besides the bottle.
From magazine ads to billboards. The brand look expanded to all of Moet’s world.
Gold foil for IMPERIAL, pink flowers for ROSE, Ice texture for ICE were some of the visual elements created to differentiate Moet’s products.
Beyond the new campaign we also explored how this new look would work for Moet’s branding; letterheads, store fronts, mechandise, packaging ect.